People who are planning to launch a new small or mid-sized business need to take digital marketing into serious account. No matter how good you are as a business professional, only a few customers will witness that if you don’t’ master digital marketing hacks. In the following few paragraphs, we’ll take you on a concise but informative tour around 4 core practices that will help new SMB-owners boost their business via online marketing.
1. Turning to video marketing
Video is becoming one of the most powerful marketing tools in general, not only for SMBs. Thanks to the increase in the number of mobile users and the widespread availability of fast Internet connection, everybody can watch any video from anywhere. As reported by Smart Insights, an average Internet user will spend 100 minutes a day watching videos on the Web.
Internet users usually watch various visual materials for fun, education, but for commercial purposes, as well. No matter if you sell products or offer services on the Web, creating explainer videos and other video materials will increase your chances of generating new leads and clients. For instance, turning your USP into a short but powerful video will significantly improve your online status.
What can also boost the online reputation of your SMB are first-person testimonials of your customers. And if there are any renowned brand names on the local, national or international level, even better.
2. Reinventing email marketing
Email marketing remains one of the oldest but most practical digital marketing tools. People still like to receive interesting promotional materials from websites on which they’re registered users. And this is exactly where you need to be cautious. On the one hand, you can grow your business via cold email, which is a reasonable tactic for new SMB-owners who are yet to populate their email list.
Of course, targeting your registered users is a more adequate strategy but new SMB-owners might not have too many such email recipients.
In that light, you should combine cold email marketing with targeting registered users. For instance, every newly registered visitorsto your website should get a certain incentive to keep using your services. Discount vouchers, a trial period or any similar benefit will keep your business on their map.
As for registered users, prepare special promotional bulletins and newsletters in which you will heap praise on your brand, but also highlight what’s in it for these customers.
3. Utilizing new social networks
Millions of words have been written about different ways of using Facebook for business promotion. With more than 1.69 billion users in 2020, Facebook remains one of the most powerful digital marketing tools. You can adapt your business campaigns to the local audience but target potential customers on a wider scale, as well.
However, social networks are rapidly growing and it’s important to grasp them to generate new leads.
For and foremost, Instagram is an extremely useful network for commercial purposes because it’s based on visuals. By adding original business photos, videos, and stories, every business owner can increase the online visibility of their enterprise. The best part is that Instagram allows you to sell products directly via that network so eCommerce entrepreneurs and similar professionals can significantly prosper from this option.
TikTok has gone even further in combining traditional and innovative digital marketing. Based on multimedia content, mostly created by a younger audience, this social network is the new frontier of digital marketing. It relies on visuals even more heavily than Instagram but it has its own fun-based flare, as well. You can find out more about the marketing potentials of TikTok for business in the post on the SocialMediaExaminer website.
4. Work on authentic website marketing
A large number of SMB-owners start with social media accounts before they have a full-scale business website launched. There’s no need to hurry with a business website if you generate both leads and profits via social media. However, practical work shows that only a small number of SMB-owners can keep working solely via social media for a longer period of time. It’s more practical for both businesspeople and their customers to meet on a website.
As explained by the guys from a Houston web design company, you need to invest time and energy in your website marketing. The emphasis here is on time and energy. While you need some money to make your website work, it’s not the key element of a successful website. If you don’t have an original business idea and you don’t present it in an appealing way, you can invest thousands of dollars and still get low generation rates.
Instead of that, think outside the box, with your target audience at the centre of your thoughts. What do they need and how can you present it to them in a subtler and more authentic way? Where do your rivals miss the point and how can you state your point of view differently from them? Answering these questions will get you closer to more genuine website content and layout solutions. The aforementioned original videos and first-person testimonials are one of the ways to express yourself more authentically.
Being a new kid on the block is always a bit rough at the beginning. Once you enter the global digital marketing playground, you might not know what toys to use first or who the strongest kids on the block are. As time goes by and you get familiar with the market and the players, you’ll start noticing what’s missing and engaging those elements in your SMB digital marketing efforts. Hopefully, the practices presented in this guide will ease this process and make your business stand out from the crowd from the very beginning.
Author Byline: Liam Collins is a tech pundit and Web enthusiast working at TuiSpace.com. He spends most of his time reading and writing about the current affairs in the world of information technology. When he isn’t working, he likes going for long bike rides and walks in nature.